What's in a Name?


We all know Double "O" Seven, don’t we...well, if you don’t....stay comatose, this world is not for your highness.

The famous spy has been swandering his way into the hearts of five generations of people all over the globe. That’s lots and lots of people!

Yet, every time....every Fleming time.....he needs to introduce himself..each time he appears on the screen in each movie; a happening occurring religiously the past sixty years of his presence on the silver screen. And I thought, people would remember me after one interaction!....the fallacy of the very thought!


What I learnt is that, however suave, posh, smooth, fluid and skillful you may be......you need the perfect first impression to nail the deal...and what better way.....than to announce your very arrival!

Bond, the sleek slick that he is, knows and knows well.....it is important to make an impact the first time....and the name is just not an identity, but a brand..a uniqueness that sticks only with you!

Enjoy the clip....and marvel at his relentless zeal to etch his persona into your very DNA..with that one caller card that kills in the first shot - the name!


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